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Now, by merely typing in the text you can do it too!
It's so easy even 7 year old children can do it. If you are able to move a mouse, click a few buttons and string a few sentences together you can maintain a cutting edge site.
We'll give you all the training you'll need, support you on the phone or with email, all to make sure you get the best out of your investment.
Our killer features are:
Superb content management and blog software. Excellent Google optimisation.
An email to weblog interface, making updating your school blog a doddle.
Top draw support and feedback.
Try a demo or build your
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school website yourself. What will you write today's school news to be?Archive page for Friday, 22 September 2006
Fr, Sep 22, 2006Local advertising
Seeing that schools are happy to take on all sorts of things to make a penny. I wonder about local businesses. Local to the school, and maybe reliant on pester power — kids, for their market(ing).
Music instrument shops, local hotels. Perhaps pubs, restaurants. Local Tescos may go for a tenner: the manager would like to show his boss, that, a tenner out of his pocket resulted on this Excel chart of click throughs.
A tenner a month, for 7-8,000 shows for Craig y Don. 70p CPM. To the local school :-P
**CPM = Cost Per Thousand (M being the Roman numeral for 1,000)
Whoops! Selling this short! $35 CPM is the usual asking price. That's £18.39 CPM x 8,000 views = £147.12 a month
£147.12 x 12 months = £147.12
£147.12 x 6 businesses = £10,592.64 a year of inventory to sell :-)
If they were selling CPM. Better to ask for a flat rate, especially starting out. Say £50 for a flat month. But this is a multiple of Craig y Don's traffic today.
Say Bodnant at 55 hits per day (today) and thus 1650 shows a month x £18,39 CPM = £30.34 x 12 months = £364.12 x 6 businesses = £2,184.73 a year of potential inventory.
Bodnant would be selling their ads at not £30.34/mo ($35 CPM) flat rate. But, as a starter £10 a month. Still adds up in a year, not that you'd keep it this low for a year, to £10 x 12 x 6 = £720! And if Bodnant picked up their traffic levels, or smiled sweeter at the butcher, or baker, I'm sure they could get away with more than a tenner to start off with. An ad, drawn by children from the local school, shown to many local families. Would it be nice to be seen too, to be supporting the local school? It's an easy sell! Twenty quid, no make it thirty a month from a local business. £2,160 a year. A doubling of traffic = £4,320 a year inventory.
Hey! Uncle Steve got a good idea here or what? Essentially, traffic makes prizes on the 'net. A little old school's website can make money. Craig y Don's a good example. But he's only been going since Easter. He has done 816 and 1,000+ hits a day, that's 30,000 a month. Or, at $35 (£18) CPM, he's got £39,722.40 yearly inventory. If he podcasts daily shows of his angels singing in assembly, his traffic will shoot up to above that daily 1,000 views i.e. above £39,722. If he were to corner the market, lift his CPM prices too, and I have seen $70 (£36), no wonder Google wants in on local ads. As the school in the middle of seaside, picturesque, Llandudno, CPM rates will be naturally high; thus, £80,000 of inventory is easily possible. Bet that higher CPM would be the case too, with seaside, gorgeous Bodnant in Prestatyn, though traffic needs to improve.
Dangerous Darlo, on the other hand... Plenty of small businesses around those schools, hard negotiators though. CPM rates will be lower, traffic must get higher. Promotional posters in shop windows would be the answer there? Build traffic. Sell hard.
Summary: even making £700 back over a year for little work is easily achieveable. At £80,000, you're talking of a good business, if you've got the gift of the blag, and still doing what you'd be doing anyway. Blogging to kids, parents, neighbours. I'll talk to Marc, see if we can get this started.
My suggestion is selling at flat rates for two months. Say 8 customers at £18/mo (approx £18CPM at 8,000 views a month).
Music instrument shops, local hotels. Perhaps pubs, restaurants. Local Tescos may go for a tenner: the manager would like to show his boss, that, a tenner out of his pocket resulted on this Excel chart of click throughs.
A tenner a month, for 7-8,000 shows for Craig y Don. 70p CPM. To the local school :-P
**CPM = Cost Per Thousand (M being the Roman numeral for 1,000)
Whoops! Selling this short! $35 CPM is the usual asking price. That's £18.39 CPM x 8,000 views = £147.12 a month
£147.12 x 12 months = £147.12
£147.12 x 6 businesses = £10,592.64 a year of inventory to sell :-)
If they were selling CPM. Better to ask for a flat rate, especially starting out. Say £50 for a flat month. But this is a multiple of Craig y Don's traffic today.
Say Bodnant at 55 hits per day (today) and thus 1650 shows a month x £18,39 CPM = £30.34 x 12 months = £364.12 x 6 businesses = £2,184.73 a year of potential inventory.
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Bodnant would be selling their ads at not £30.34/mo ($35 CPM) flat rate. But, as a starter £10 a month. Still adds up in a year, not that you'd keep it this low for a year, to £10 x 12 x 6 = £720! And if Bodnant picked up their traffic levels, or smiled sweeter at the butcher, or baker, I'm sure they could get away with more than a tenner to start off with. An ad, drawn by children from the local school, shown to many local families. Would it be nice to be seen too, to be supporting the local school? It's an easy sell! Twenty quid, no make it thirty a month from a local business. £2,160 a year. A doubling of traffic = £4,320 a year inventory.Hey! Uncle Steve got a good idea here or what? Essentially, traffic makes prizes on the 'net. A little old school's website can make money. Craig y Don's a good example. But he's only been going since Easter. He has done 816 and 1,000+ hits a day, that's 30,000 a month. Or, at $35 (£18) CPM, he's got £39,722.40 yearly inventory. If he podcasts daily shows of his angels singing in assembly, his traffic will shoot up to above that daily 1,000 views i.e. above £39,722. If he were to corner the market, lift his CPM prices too, and I have seen $70 (£36), no wonder Google wants in on local ads. As the school in the middle of seaside, picturesque, Llandudno, CPM rates will be naturally high; thus, £80,000 of inventory is easily possible. Bet that higher CPM would be the case too, with seaside, gorgeous Bodnant in Prestatyn, though traffic needs to improve.
Dangerous Darlo, on the other hand... Plenty of small businesses around those schools, hard negotiators though. CPM rates will be lower, traffic must get higher. Promotional posters in shop windows would be the answer there? Build traffic. Sell hard.
Summary: even making £700 back over a year for little work is easily achieveable. At £80,000, you're talking of a good business, if you've got the gift of the blag, and still doing what you'd be doing anyway. Blogging to kids, parents, neighbours. I'll talk to Marc, see if we can get this started.
My suggestion is selling at flat rates for two months. Say 8 customers at £18/mo (approx £18CPM at 8,000 views a month).
