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We want to and will make it easy for schools to keep their staff, pupils, parents, partners, other stake-holders and wider community informed, updated and engaged.
Now, by merely typing in the text you can do it too!
It's so easy even 7 year old children can do it. If you are able to move a mouse, click a few buttons and string a few sentences together you can maintain a cutting edge site.
We'll give you all the training you'll need, support you on the phone or with email, all to make sure you get the best out of your investment.
Our killer features are:
Superb content management and blog software. Excellent Google optimisation.
An email to weblog interface, making updating your school blog a doddle.
Top draw support and feedback.
Try a demo or build your
Now, by merely typing in the text you can do it too!
It's so easy even 7 year old children can do it. If you are able to move a mouse, click a few buttons and string a few sentences together you can maintain a cutting edge site.
We'll give you all the training you'll need, support you on the phone or with email, all to make sure you get the best out of your investment.
Our killer features are:
Superb content management and blog software. Excellent Google optimisation.
An email to weblog interface, making updating your school blog a doddle.
Top draw support and feedback.
Try a demo or build your
30 day free trial
school website yourself. What will you write today's school news to be?Archive page for Saturday, 23 September 2006
Sa, Sep 23, 2006The local shop's sales call
Were you to appear at the local shop demanding money for an ad on the local school site, the shopkeeper would, no doubt, wearly pass you a few quid, just to get rid of you.
Tell the shopkeeper the site has 1,000 visitors a day, many of them repeat, most local. Parents, kids, neighbours. The great and the good of the local community, drop some town burghers' names, these are members of the site, and some post news items. Tell the shopkeeper of the reviewers, all 450 of them, who like to and will write about local shops. All those parents, friends of parents, all will see the shop's ad and think favourably of the shop.
The shopkeeper will know if it works, because he'll see the click throughs. To where? To his landing page, as he'll probably not have a site of his own. On that page will be a form where happy kids, parents can send him an email, saying how nice his shop is. Goodwill will flow, literally.
For £30, he'll get 7,500 eyeballs. And loads and loads of love :-) Local love! Love from around the corner, up the street. And a postcard to put into his shop window: "I advertise on CraigyDon.conwy.sch.uk" With a heart in the background :-)
All this with a professional sales pack and presentation.
Tell the shopkeeper the site has 1,000 visitors a day, many of them repeat, most local. Parents, kids, neighbours. The great and the good of the local community, drop some town burghers' names, these are members of the site, and some post news items. Tell the shopkeeper of the reviewers, all 450 of them, who like to and will write about local shops. All those parents, friends of parents, all will see the shop's ad and think favourably of the shop.
The shopkeeper will know if it works, because he'll see the click throughs. To where? To his landing page, as he'll probably not have a site of his own. On that page will be a form where happy kids, parents can send him an email, saying how nice his shop is. Goodwill will flow, literally.
For £30, he'll get 7,500 eyeballs. And loads and loads of love :-) Local love! Love from around the corner, up the street. And a postcard to put into his shop window: "I advertise on CraigyDon.conwy.sch.uk" With a heart in the background :-)
All this with a professional sales pack and presentation.
More ads than you can shake a stick at
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School ads revisited
Let's do that again. Average good rate ads in the US, on targetted sites is $35 (£18) Cost Per Thousand (CPM) showings. We think we can fit 6 ads per page view, each and every page, front and internal pages.
£18 x 6 ads = £108 per 1,000 page views.
In otherwords, each time someone visits your site, you have the potential of earning 10.8p. Get 1,000 page views in one day = £108/day.
To do this, for a month, a full sale of your ad inventory, and staying at 1,000 page views a day = £3,240/mo
Craig y Don will need to sell 6 ads, everyday for 30 days. Or, monthly packages split like this:
Schools have a saleable resource--eyeballs, attention, goodwill, visible philathropy.
Before well trafficked school blogs, when schools' sites stood still, like a coffee table brochure, glanced at once, never looked at again, schools didn't have that saleable resource. Blogs, draw traffic, local traffic. Holds them (is sticky). They can grow loyal traffic. Think of the possible number of editors, 30 staff + 20 committed parents + 10 governors and assorted stakeholders. 300 kiddie contibutors + 150 parents, friends. This is a huge, almost national newspaper workforce. Let's get serious about what a local school's weblog can be. A community resource, information, discussion, help and advice. As well as all the learning :-)
Lots of businesses need to advertise--your customers want your product. Lots of parents and stakeholders need to help the school--your salesforce will work for nothing.
£18 x 6 ads = £108 per 1,000 page views.
In otherwords, each time someone visits your site, you have the potential of earning 10.8p. Get 1,000 page views in one day = £108/day.
To do this, for a month, a full sale of your ad inventory, and staying at 1,000 page views a day = £3,240/mo
Craig y Don will need to sell 6 ads, everyday for 30 days. Or, monthly packages split like this:
- 180 businesses at £18 buying 1,000 ad showings.
- 60 businesses at £54 buying 3,000 ad showings.
- 30 businesses at £108 buying 6,000 ad showings.
- 15 businesses at £216 buying 12,000 ad showings.
- 5 businesses at £648 buying 36,000 ad showings.
Schools have a saleable resource--eyeballs, attention, goodwill, visible philathropy.
Before well trafficked school blogs, when schools' sites stood still, like a coffee table brochure, glanced at once, never looked at again, schools didn't have that saleable resource. Blogs, draw traffic, local traffic. Holds them (is sticky). They can grow loyal traffic. Think of the possible number of editors, 30 staff + 20 committed parents + 10 governors and assorted stakeholders. 300 kiddie contibutors + 150 parents, friends. This is a huge, almost national newspaper workforce. Let's get serious about what a local school's weblog can be. A community resource, information, discussion, help and advice. As well as all the learning :-)
Lots of businesses need to advertise--your customers want your product. Lots of parents and stakeholders need to help the school--your salesforce will work for nothing.
