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Archive page for Friday, 07 September 2007

 Fr, Sep 7, 2007
How to make money from a school's website
I'm still kicking this around. I'm sure there's opportunities for schools to make some cash from their website and these opportunities are being left on the table.

Last year I was beating my head against a very hard wall with adverts. The moral dilemma was solved IHMO. But, selling the ads was the stumbling block. Either the school or myself would need to hit the phones. Then, there would be the approval and endorsement issues for each advertiser.
pound symbol
Now, I'm thinking of schools being affiliates. Same moral dilemma, same solution (kids at school don't see them). Same approval and endorsement issues, however, there isn't the repeating need to churn through company after company. Pick several affiliate schemes and stick with them.

What is an affiliate? Essentially, all you're doing is linking to another site, let's say Amazon, or eBay. People follow that link and buy something. When they do, you receive a commission on the sale.

One big affiliate, making millions a week is moneysupermarket.com another is confused.com. All they do is ask you to fill out a form, say for car insurance. They then scrape dozens of car insurers' websites and auto fill out their forms, gather and order those results. If you click through one, and buy, they get their commission. It's fairly trivial, technologically speaking.

What school governor would object to being an affiliate for Amazon, eBay, eBookers, Admiral car insurance, Tesco... All the big high street and web business names have affiliate programs.

Currently, I'm experimenting with eBay, and mobile phones. Take a look at my own, favourite phone—Nokia N70. Boy, it's cheap! And my upgrade heaven, the Nokia N95... Sadly, still too expensive to justify, at the mo (three hundred pounds). If you're not a member, join eBay. (When you do, and buy something—within 30 days, I'll get £7.)

But this is just one affiliate scheme, there are hundreds.

Every parent needs to buy insurance, car, house, life... If they know they're buying it cheap, and helping the local school. If the local population learns too, that they can buy insurance from the school and give some commission, not to the fat cats at moneysupermarket, but to the poor, deserving, hard working...

Want to buy a book? A flight? Something from Tescos?

I have no way, as yet, of gauging or forecasting the size of the income streams from several good affiliate schemes. I guess, it would be Darwinian dropping the bad, extending the good. But, my gut thinks it would be several thousands, perhaps tens of thousands. Having spent the Summer holiday researching this, my gut is well educated (and optimistic).


# Posted by Steve Hooker at 7/9/07; 8:54:58 AM to the Ads for schoools dept.
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How to make money from a school's website



New customer
Cullycapple screen shot Over in Northern Ireland! I like the design, based on a woolly jumper :-) Makes a nice change.

I'm sure there are lots more schools needing a website out in those Western open spaces South of Londonderry. Cullycapple, the newest and Donemana, two schools from N.I.
# Posted by Steve Hooker at 7/9/07; 8:14:10 AM to the Walsall Schools business dept.
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New customer