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School advertising: media pack

[Editor's side note:]

 The text below is intended to viewed from within a school's website in our eduweblog community!
 Much of the statistics are built dynamically for the individual school at the time of viewing. The below names, addresses, figures and stats are pertinent only to my site. Each school's site's mileage will vary. More traffic, more inventory.
 It is intended to be re-written, added to, amended by the individual school according to their policies and priorities; aims and goals. Tailored to individual customers needs.
  I am not a lawyer nor do I, in any way, intend to warrant any deals done. It is solely the school's business, responsibility and rewards :-)
 I'm just the tool provider here.
 Any comments the reader has, please join up if you're not already a member and post them in the discussion group.
Who we are
 We are Websites for Schools. We've had our website since 02 July 2005 and publish to it frequently.
 We own and run our website. What we say goes, or stays.
 We post fresh content regularly with plenty of pictures:
 news about the school
 children's work
 reviews of school trips
 sports results
 reviews of theatre or other visiting performers
 forthcoming events at the school
 children post their news, reviews too
 parents and neighbours in our catchment area contribute local stories and events.
 Sometimes we update several times in one day, throughout the day. Our Head, ICT-Coordinator, several members of staff, the pupils, as well as parents, governors and local dignitaries—all post and contribute regularly.
 We're a membership based site, such that people, mainly parents and pupils and friends of the school can freely join the site and post comments on any news that's on our site. Discussions can and do also break out within the site.
 Of course, we maintain editorial control over the content and can delete or edit anything we think inappropriate.
 Our traffic is predominantly local, though we also receive traffic from other UK schools and stakeholders as well as from friends abroad.
 All the money raised—every penny, will go into school funds, to buy more of what we need. We're currently aiming for a new hall/gym.
 
Why advertising is good value
 Price
 We sell ad impressions in CPMs or Cost Per Thousand (M is the Roman numeral for 1,000) and have a range of sizes and positions to suit all budgets and requirements.
 Discounts for buying in bulk!
 Buy more than 10,000 impressions and we'll give you a discount of 10%
 Buy more than 25,000 impressions and we'll give you a discount of 15%
 Buy more than 50,000 impressions and we'll give you a discount of 20%
 Traffic
 Our site attracts from 200 to 1,000 visitors a day of which a high percentage is local traffic. Local potential customers for you!
 Prestige and brand and area leadership
 We are a well known school in the area, well thought of. Advertising with us, says a lot about you and your values.
 Rich local content
 Our focus is on original and often updated content, highly desired by our readers and advertisers. Our traffic is repeat, repeat, repeat! Your message will get through to our visitors!
 Targeted local audience
 We aim at parents and our children, and all our local neighbours, as well as councilors and other local civic dignitaries.
 Mainly our traffic is of parents wanting to know what their children did at school today.
 Don't waste your advertising money on hit and miss, advertise to those people you know use your services—local people.
 
What you'll get
 Banner ad
 Our range of sized banner ads are displayed in random rotation.
 Our children will do the creative for you, from your brief. We'll then submit three of the best for you to chose from and approve/amend.
 You will have the ability to change your advertisements at short notice or at predetermined intervals.
 Results
 Whether you are simply interested in branding or need a trackable campaign, you'll always want to know who's seen your advert.
 Traffic reports, weekly and monthly. You'll be able to see how many times you ad was shown, to who. How many times it was clicked through, by who.
 Landing page
 Those that are interested in your products or services click through your banner ad to either your own website, or to one of our landing pages within our own site.
 Tell your customers where you are, your opening times, your best deals, how good your services are, all within our site.
 We don't limit you to three of four lines of descriptions, you can have as much as you can fit onto one page, however long that page is.
 You can log in and change the details on your landing page, at any time, as many times as you want. It's your page within our site.
 Of course, since this is a school site, we have the final say on your copy.
 Our promotion
 We continually promote our site to the local area and specifically to the school's catchment area.
 Post cards delivered by hand to the local catchment area.
 News items about the site in the local press.
 Posters and banners around the school and local area.
 Daily assembly podcasts with requests.
 Service
 As well us emailing monthly stats to you, we'll monitor your ads and ensure that all runs well, ensuring your business is represented fairly, and in a good light.
 We will contact you when something abnormal happens, when/if there is an outage.
 We will contact you when your adverts have shown their completed number of impressions, to see if you will advertise with us again.
 Good citizen
 Advertising on your local school site is not just plain good business, it's also good for your brand and its perceived values.
 You stand out as a local benefactor, a philanthropist who wants to do good for the local community.
 This is worth bragging about, and we help!
 We provide postcards and posters that you can display on your premises' walls or windows, anywhere the public is likely to see it, and to note your good will gesture to the local school.
 Use the by-line, 'we advertise on Websites for Schools's website,' on any other ads you produce.
 An honest reputation
 Advertising with us, on a public blog carries risks. If you have a great reputation, it will only be enhanced by advertising here. If you have a bad reputation, truth will out!
 Your products are certain to be reviewed by our visitors, be they parents, staff or governors.
 Most business are proud of their reputations, a review here will certainly be good P.R. and we'll be happy to help to promote your business in any way we can.
 We will deal with all disputes, quickly, fairly, honestly.
 
 

Media kit
 

Ads,

Products

 We do one type of advertisement Cost Per Thousand or CPM. We've different sizes, and packs of CPM, in 10,000, 25,000 and 50,000 of impressions.
 We run a random revolving script on each sized banner ad, so you ad will be shown evenly with others over the course of time.
 Banner ads
 Leaderboard 728 x 90 at £36 CPM
 Positioned at the very top of each page. This prestigious position and size really shows off your links to our school and really does demonstrate your philanthropy and altruism.
 Standard 468 x 60 at £30 CPM
 Again a good position, right above the content. This standard sized banner ad will have everybody noticing you as a well wishing local benefactor helping the community.
 Rectangles 180 x 150
 Top at £18 CPM
 Bottom at £14 CPM
 Both these positions are great value. Connecting with our good will your business will bask in local goodness.
 Half banner buttons 170 x 60
 Top at £6 CPM
 Bottom at £4 CPM
 Extremely high value bargain ads! Get noticed as a local benefactor with these buttons. Be a do-gooder—cheaply.
 
 
Rate card
 
Banner name CPM 10,000 10,000
with 10%
discount
25,000 25,000
with 15%
discount
50,000 50,000
with 20%
discount
Leaderboard £36 £360 £324 £900 £765 £1800 £1440
Standard banner £33 £300 £270 £750 £637.50 £1500 £1200
Rectangle top £18 £180 £162 £450 £382.50 £900 £720
Rectangle bottom £14 £140 £126 £350 £297.50 £700 £560
Half banner button top £6 £60 £54 £150 £127.50 £300 £240
Half banner button bottom £4 £40 £36 £100 £85 £200 £160
As a guide only, below are approximate durations your ad may show using different daily page view rates. (Durations will be dependent on other ads showing during the period.)
Yesterday's page views 30 days 76 days 152 days
Median daily average 0 days 1 days 2 days
 

Site statisics
 We do not count page views by search engines and other non human robots. At all times we try to ensure that only real people count as an impression for your advert.
 Highest number of daily page views 38353
 Yesterday's page views 328
 Median average daily page views 19236
 Number of site members 104
 Unique visitors last month xxx
 Pupils on role xxx
 Size of school's catchment area xxx
 
Demographics
 You know where we are. You know the area. Your business is here. Predominantly you're talking to grown-ups: parents and staff and all who have something to do with the school, be they neighbours or civil servants. Our local reach is good and growing deeper.
 Children do not see ads while they're working on the site at school. That would be like having ads on their text books, distracting.
 
Payment methods
 Initially all payments should be made in advance. Cheque, credit card, payPal facilities are available.
 For returning customers, accounts can be set up, as well as direct debits.
 Please contact us for further deatails.


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